The combination of Samuel’s professional knowledge and energetic personality have led him to most recently specialise in the re-launch of corporate brands across the financial , entertainment and retail industries. Prior to joining Liberty, Samuel was Head of Large Corporate Business at Old Mutual South Africa. He was previously an Executive Director with Sage Life with responsibility for marketing and also for the Sage Unit Trust business. Samuel is a past Executive Director of Africa Media Group overseeing TV Africa’s business in East, West and Southern Africa. Following a successful career in accounting and management consulting in London, Samuel moved to South Africa in 1998 with SAB Miller during which time he headed the company’s business in Soweto, one of Africa’s most dynamic and exciting consumer markets.

Samuel Ogbu's curriculum vitae includes executive positions at Old Mutual South Africa, Sage Life Limited, TV Africa and SAB Limited. He completed his Chartered Accountancy training with Price Waterhouse in London and holds an MBA from the University of Witwatersrand Business School.

He also holds a diploma in theology. He is married to Ireti. He enjoys running and gym and indulges in the occasional cigar and single-malt scotch. He is a supporter of Liverpool FC.